In the late 90’s, Tiger Woods took the world by storm as one of the world’s most elite athletes. During the peak of his climb, Woods earned an endorsement worth $40 million by Nike in 1996.

After dominating the Masters in 1997, Tiger helped bring Nike’s Golf brand to the top. Sporting his signature red Nike polo, black hat, and black golf pants, he sealed the tournament with an exciting 12-stroke lead.

Fast forward 22 years, the brand’s Golf collection has immensely evolved with the birth of the Nike Golf Club program. This premium app is a member-based program that provides modern golfers with access to the brand’s greatest assets for the game.

The Nike Golf Club provides its users with the best of everything related to Nike Golf, including:

• Professional Tips
• Catalog Directory
• Activity Tracker
• Golf Facts
• Player Insights
• Course Information

In October 2017, Creative Directors, Mark Aver and Christian Cervanas revealed a teaser for the program that includes:

• Posters of endorsed athletes, Michelle Wie, Brooks Koepa, and Rory Mcllroy
• Snapshots of the app’s UX and Analytics features
• Snippets of Nike Apparel items
• Samples of Pro tip videos
• Teaser Video clips

The Nike Golf Club Exhibit

Tour the rest of this exhibit on Behance and follow Mark Aver for more awesome Nike collections!

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